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Overwhelmingly, humans avoid challenging their long-standing beliefs, tastes and opinions. We prefer something we know instead of seeking new experiences.

Even in the modern age with constant new stimuli, we like to follow the same well-worn paths and draw the same conclusions regardless of fact.

I dislike pop music.

I’m not the first to say it and I won’t be the last. For me, pop music is the embodiment of all that’s formulaic and lazy. It’s like being spoon-fed slightly different variations of the same mac and cheese recipe every time you sit down to eat. Boring, repetitive, easy.


I’m opinionated. I’m probably a hipster.

That being said, this kind of selfish thinking is something that greatly inhibits a product designer to craft useful and meaningful interactions. Stepping outside of our personal biases to facilitate a truly tailored interaction is what’s known as empathetic design.

The easiest and most common way for a designer to fail to build empathy is by dismissing users’ viewpoints on a moral or intellectual objection.

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