The current landscape of color in website design is interesting to think about. Most websites look more or less the same, yet color can be a powerful tool in design.
I’m not trying to state this as anything revolutionary or as an extraordinary find. But if most websites have similar color schemes, what does that mean for color? Actually, it means a lot. Imagine a world where every website was colorful – it would possibly be very pretty and rainbow-filled but it would mean that nothing stood out. It’s like having every paragraph bolded in your essay.
Therefore, when color schemes are muted, it allows for many opportunities.
Most websites start with a basic grayscale look – white background and black text. Color comes in as accents that get you to look places. That’s why websites are not filled with color – they use it to get you to look at the buttons, headlines or links.
Take Vibrant, for instance, when you first land on their home page the background and images are black and white. The logo, call to action and the hamburger menu are bright yellow. They stand out and grab your attention quickly.
Another example is Takeit; when you first land on their home page you’re greeted with a big blue background. However, everything else is white. The big headline that’s front and center is also the center of attention. Shortly after your eye notices the smaller but still noticeable App Store button. And that’s how color can guide a user’s attention.